Cell phones these days have the capability of taking amazing pictures. Or maybe you’ve dabbled in photography yourself and have a really nice DSLR. Either way, taking your own images for your business or social media marketing may feel empowering and save you some money is the short run. But like any profession, you’ll get the best results from those that have the best equipment, the experience, and the knowledge to not just take a picture but to create an image. Every good photographer spends a lot of time setting up a scene, getting the lighting right, snapping the picture, and later processing the image to be the best it can be.
Professional photographers have tons of equipment from a full frame DSLR (digital single lens reflex) camera to tripods, lighting, backdrops, loads of lenses, memory cards, set styling props, and more. All this equipment has specific purposes for different types of shoots and can produce a high resolution photograph perfect for something as simple as a social media post to as intricate as a large print. Having the best equipment makes a huge difference in how your customers see you.